In person
Emotional. Atmospheric. Personal.
The online shop for wine
More than a shop. A stage for your wine.
Vinolin doesn’t just sell. It puts every one of your wines in the best light: with studio photos, matching recipes and a design no website builder can match.
40+ wineries liveNo credit card
In the tasting room, everything’s right.
And online?
Online
Interchangeable. No emotion. No story.
Vinolin Shop is the tool that lets you create the same experience online as in your tasting room.
Snapshots become studio images for your shop.
You take one picture of the bottle and one of the label. Vinolin turns them into a product photo you can sell with.
Clean backgrounds, soft light, accurate label reproduction. The same system also generates package images automatically when you put together tasting sets.
Sample images
Bottle
Label
Result
Emotions sell bottles. Not data sheets.
For every wine in your assortment, Vinolin generates a matching recipe at the push of a button — with an image, a pairing explanation and cooking instructions.
Every recipe is precisely matched to the wine: acidity, tannins, aromas. You can adopt the recipe, adjust it or replace it with a new one.
Created with our AIA backend that understands wine.
Most shop systems are built for T-shirts, not for wine. There’s no field for vintage, vineyard or grape variety — it all ends up in the description. Vinolin speaks wine.
Seamlessly connected to Winestro.
You use Winestro as your ERP? Then everything stays where it is. Sell a bottle in the shop and the stock drops in Winestro. Change a price there and it’s instantly in the shop.
Automatically in sync
- Products & prices
- Stock levels
- Orders
- Customer data
No designer, no web developer.
One rainy afternoon.
Vinolin is built so a winemaker can set up the shop alone. No IT experience, no tutorials.
Get found on Google. Without an agency.
Vinolin shops perform well on Google because the technical foundation is excellent. You don’t have to pay an agency for it.
- More than a blue linkPrice, rating and availability appear directly in the search result — just like in the example on the right.
- In Google Shopping tooYour wines flow automatically into the product feed. So they show up not only in regular search but also in Shopping results. No feed for you to maintain by hand.
- Fast on every deviceYour shop loads instantly, on the phone and on the desktop. Google likes that — and so do your customers.
Without Vinolin Shop
nimbus-b4.de › index.php?id=42&cat=wein
Gut Ketterberg - Online shop
Gut Ketterberg | Bad Mergentheimer Ketterberg Riesling | buy Riesling | wine online | Tauberfranken… [12.03.2019]
With Vinolin Shop
ketterberg.de › white-wine › ketterberg-riesling
Bad Mergentheimer Ketterberg Riesling | Gut Ketterberg
Dry Riesling from the Ketterberg site. Peach, slatey minerality, long finish. Pairs with asparagus, salmon & Asian cuisine. Direct from the producer.
€19.50In stock4,8(23)Free shipping from 6 bottles
Sell legally compliant. Without a lawyer.
Selling wine online means entering a legal minefield: food law, age restrictions, price labeling, GDPR. One detail wrong and the cease-and-desist letter arrives. Vinolin gets it right — out of the box and at no extra cost.
Mandatory labeling, automaticAllergens, sulfites, producer, alcohol content: exactly where the law requires them, with no effort on your part.
Age verificationDuring checkout and at delivery. Youth protection covered, without you having to think about it.
Legal texts, ready to useTerms, withdrawal policy, privacy policy: reviewed and built in — not a DIY template.
Servers in the EUYour customer data stays in Germany. GDPR-compliant, from a German provider.
Three more features that set Vinolin Shop apart.
Your own domain
Your shop runs on weingut-mueller.de, not on vinolin.com/weingut-mueller. With all the SEO benefits, your branding, your identity.
Vintage and bottle logic
One wine, several vintages, several bottle sizes. Vinolin treats each vintage as its own unit, shows it as a variant, and calculates base prices per liter automatically.
Multilingual shop
Selling abroad too? Vinolin supports 9 languages — German, English, Dutch, French, Polish, Danish, Czech/Norwegian, Swedish, Japanese.
The shop is part of Vinolin Suite.
Unlike the AI Sommelier and the newsletter, the shop can’t be booked on its own. If you want to keep your existing shop, Connect is the way.
Shop, sommelier & newsletter
Complete online shop for wine. With built-in AI Sommelier and automated newsletter. Migration from Shopify/Shopware/WooCommerce included.
5.9%+ €0.50 per order
No fixed costs
You keep your shop
If you don’t want to touch your existing shop: AI Sommelier (and soon newsletter) as a layer on your website. No migration.
from €79/month
Three plans available
Your wine deserves more than a standard shop.
40+ wineries liveNo credit card